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Sunday, 23 December 2007 |
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By Johny Rider
 Once you really start scaling out your new internet marketing empire, one of the first major obstacles you are going to have to cross is what I refer to as the "Content Crisis". Everyone that I know, without fail who has built a successful series of small niche sites has at one time or another had to stretch a bit to add new, informative and entertaining bit of information to their website or blog. We all just hit a wall - it's really that simple. If you cover a particular topic thirteen ways from Wednesday - at some point, topic burnout sets in. Thankfully, the very basic dynamic nature of the web is your best friend, and you can set your site up to simply piggyback off of others within your niche when it gets a little bit sleepy..:-) Let's take a quick look at 2 of them.
1)RSS. Everyone who publishes online has some degree of knowledge (or should!) of RSS - which in our non technical parlance will simply refer to Real Simple Syndication. Essentially RSS, from a publisher's standpoint, |
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Last Updated ( Sunday, 23 December 2007 )
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Saturday, 22 December 2007 |
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By Johny Rider
 Blogging for business
Because the search engines index blogs very quickly, blogging can be a good way to get your company or product to a wider audience. There are two ways to do this, either closely align your blog with your product, or blog about the market your product serves and reference your product. For the first it makes a deal of sense to include either your company or major product name in the blog title and domain. In fact you could just install a blog in a sub-directory of your main website which would tie it in very closely with your company. Many web hosts now have a domain control panel which enable Wordpress blogs to be installed almost completely automatically. I would suggest Wordpress as suitable blog software as there are an enormous number of add-ons and plugins available to make your blog look and act exactly as you want. A second option would be to register a suitable domain, install Wordpress on it and go from there.
If you want to initially distance yourself from your product, then you |
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Last Updated ( Saturday, 22 December 2007 )
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